KNOXVILLE, Tenn. (WVLT) -- The University of Tennessee will implement alcohol sales at Neyland Stadium starting with the BYU game on Saturday, September 7.
During the summer, a group appointed by Chancellor Donde Plowman developed policies and infrastructure to support responsible alcohol sales in accordance with all applicable laws. Throughout this process, the university placed an ardent emphasis on fan experience, safety, and security.
“I appreciate everyone whose efforts have helped us develop what we believe is a comprehensive and responsible plan for alcohol sales at home football games,” UT Director of Athletics Phillip Fulmer said. “The game-day experience at Neyland Stadium is historic and unrivaled, and I’m confident these new concessions options will aid our continued efforts to enhance that experience for Tennessee fans and visitors throughout the stadium."
UT officials said that trained and licensed servers will sell beer throughout the stadium at concession stands and kiosks, excluding areas near the student section. Wine also will be sold in the Tennessee Terrace and East and West Clubs. Complimentary water will be available from large “Water Monster” tanks located throughout the concourse.
Beer sales throughout the entire stadium will conclude at the end of the third quarter, and alcohol will not be allowed to leave the stadium. Personnel at the gates will ensure that all cups containing alcohol are poured out and empty as patrons exit the venue.