Watch: Build-A-Bear "Pay Your Age Day" takes over Fayette Mall, lines closed

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LEXINGTON, Ky. (WYMT) - The Build-A-Bear Workshop in Fayette Mall in Lexington saw an overwhelming response to their "Pay Your Age Day" deal Thursday.

The deal is a customer's age determines how much they will pay. So if a child with you is one year old, you only pay $1. To take advantage of the deal parents had to register with the Build-A-Bear "Bonus Club" before taking advantage of the special.

When the doors of Fayette Mall opened Thursday, the line immediately started growing.

Now, Build-A-Bear workers are having to turn away families. Only a few families were allowed in the store at a time for most of the morning. Those turned away received a $15 voucher in return for waiting in line.

The company eventually had to cut off the lines at all U.S. stores completely due to local authorities' concern for crowds and safety conditions.

"We understand some of our Guests are disappointed and we will reach out directly as soon as possible," the company wrote in a release.

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